After seeing the web evolved in decades, I have a question -> Is a UX person a developer or a designer? An ideal UX mind splits 50/50 between art and science. Can they be co-existed? Should we design for experience, or should we design for usability? Like everything in marketing, the struggle always lies between the emotional benefits vs. the functional aspects. Read More
I am quite fed up every time when I receive an email which makes lazy mistake. If you use email to communicate in your business, please at least test it before you send it out. I am sure everyone of us in marketing have read about email marketing or the do-and-don't of email marketing, etc.…
The line of marketing has been a blurred divider for the traditional (I even feel irrelevant every time when I mention the term - traditional) marketing and the digital marketing (which is certainly NOT non-traditional). However, the shift of paradigm in marketing is more on the mindset, not the skillset. Read More