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Why do you need to pay for creativity?

This is going to be another ranting moment. But let me keep calm and be rational. I am a business owner of a creative agency which my livelihood depends on selling ideas and concepts. The service that a creative agency provides is pretty intellectual with all the designers using their brains to visualize their imaginations.…

Marketing becomes nerdy

The line of marketing has been a blurred divider for the traditional (I even feel irrelevant every time when I mention the term - traditional) marketing and the digital marketing (which is certainly NOT non-traditional). However, the shift of paradigm in marketing is more on the mindset, not the skillset. Read More